Slimbot
Do you mainly use WhatsApp to manage incoming customers, or to proactively reach out yourself? That difference determines which approach is safe and sensible.
Inbound — manage incoming conversations
Sorting, summarising and answering incoming messages (with you as approver). The reading and indexing works like WhatsApp Web — officially multi-device behaviour, practically without risk.
Outbound — contacting customers yourself
Campaigns, notifications and proactive follow-up. This should be done via the official WhatsApp Business API with approved templates — the reliable, scalable and permitted way for outbound volume.
| Inbound (manage) | Outbound (approaching) | |
|---|---|---|
| Approach | Monitor & reply | Official API + templates |
| Risk | Practically none | None (official) |
| Meta costs | Free (service) | Per template message |
The golden rule: read and organise incoming conversations safely, and send outbound/campaign messages via the official API. That way you get the best of both, with minimal risk.
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