Test Slimbot live! 👋
Click and try in 2 min →
1
Marketing · ChatGPT Ads

Advertising in ChatGPT

More and more people are asking ChatGPT for advice instead of Google. From 31 August 2026, you can advertise in that answer yourself from the Netherlands. We'll set it up for you: account, measurement, first campaign and one month of support. One-off €185 — you pay the advertising budget directly to OpenAI.

  • In the answer, not in a list
  • Only for free users
  • Open for the Netherlands
Sign up First be found for free
WhatsApp E-mail Instagram Messenger Website Phone
Sound familiar?

More enquiries is great. Following them up is better.

Without Slimbot

  • Responses to campaigns and social arrive in separate places
  • Requests are followed up too late or not at all
  • No overview of what a customer asked before

With Slimbot

  • Responses and requests land in the same team inbox
  • Follow up quickly with templates and the AI assistant
  • Customer card with the complete history per customer
What it looks like

The real Slimbot inbox

Screenshots from a demo account with example conversations. Not real customers.

Slimbot inbox: the assistant prepares a draft reply, you approve (example conversation)
Example · desktop
The same inbox in the app on your phone, with draft from the assistant (example conversation)
Example · app
How it works

Get started in 5 steps

From sign-up to working channel. You keep your own number.

1

You create the account

Only you can do that: it requires your business details and your payment method. We'll send exactly what needs to be filled in and guide you through it.

2

We set up the measurement

Pixel and Conversions API on your site, with the events that matter to you — usually a request or an appointment. Then we check whether something actually comes in.

3

We build the first campaign

Target audience, copy, imagery and a hard budget limit that we agree and monitor in advance.

4

A month of fine-tuning

Weekly review of what's happening and adjustments. You can just message us in between if something is unclear.

5

Report and handover

An overview of what it has cost and delivered. After that you choose yourself whether you continue, stop or outsource it.

Features

What you get

Features that Slimbot has today. No promises we don't keep.

In the answer, not in a list

Not ten blue links, but a recommendation alongside the answer someone just received. You pay per click or per thousand impressions.

Only for free users

Adverts go to the free version and to ChatGPT Go. Those with Plus, Pro or Enterprise don't see them. This partly determines how large your reach is.

Open for the Netherlands

Since 31 August 2026, you can purchase directly via OpenAI's Ads Manager. Your business must be based in a country where this is possible — the Netherlands is one of them.

Measurement is mandatory

Optimising for conversions is only possible if measurement is in place: a tracking pixel and/or the Conversions API with at least one standard event. We set that up.

One month along

What works gets budget, what doesn't work is removed. After that month, you can continue yourself — ongoing support is not an obligation.

Your budget stays yours

The advertising costs run through your own account and your own payment method with OpenAI. We only charge for the set-up and support.

From €14.95 per month

Excl. VAT, from the live price list. Start with a free account; a subscription only begins when you accept it.

View all prices
FAQ

Frequently asked questions

Can I advertise in ChatGPT myself from the Netherlands?
Yes. ChatGPT Ads has been open to advertisers in 31 European countries, including the Netherlands, via the self-service Ads Manager since 31 August 2026. The legal entity that advertises and pays must be established in such a country. An agency is not required.
What does a click cost?
OpenAI itself mentions an entry bid of roughly $3 to $5 per click. For the Netherlands, €2 to €3 is reported in the market. These are indications, not rates: it's an auction and the price varies by sector and search query.
Who will see my advert?
Only users of the free version and of ChatGPT Go. Plus, Pro and Enterprise are ad-free.
What is not included in the €185?
The advertising budget. You pay that directly to OpenAI with your own payment method, on your own account. We only charge for the set-up and one month of support.
Whose is the $500 advertising credit?
From OpenAI. They currently give new advertisers $500 advertising credit when $500 has been spent. Allocation, terms and duration lie entirely with OpenAI. We register you and set everything up, but we do not allocate the credit and therefore do not promise it either. Please note: the amount is in dollars, not in euros.
Does anything need to be on my website?
Yes. For conversion optimisation, measurement is mandatory: a tracking pixel and/or the Conversions API, with at least one standard event such as a request or an appointment. Custom events are not yet accepted for this. Setting that up is included in the €185.
Is this the same as being found by ChatGPT?
No, those are two different things. Advertising is paid space next to the answer. Being found is the answer — that's what AEO is about, and that's free work on your site. They don't exclude each other; often AEO is the logical first step.

This channel has only existed since early 2026 and is changing rapidly. Those who are early have less competition, but also less to go on from others' figures. Expect a first month in which we mainly learn what works for you.

Also interesting

Visible in AI Social media Online marketing & Google Campaigns & follow-up Customer contact in one place Platform Full description and terms Be found in ChatGPT (AEO) All requests in one inbox Slimbot pricing

All customer conversations in one place. Starting today.

Create a free account and connect your own number, e-mail and website chat. Prefer to see it first? Schedule a short demo.

Start for free Schedule a demo