Slimbot
Marketing
Lead Scoring
Know immediately which leads are most promising.
What is Lead Scoring?
Lead Scoring automatically gives your leads a score based on their behaviour and data, so you can see who is ready to buy. This way you spend your time on the contacts that really matter instead of on cold leads.
How does it work?
- Connect your lead sources, such as forms and e-mail campaigns.
- Set which behaviour earns points, for example a quote request.
- The AI calculates a score per lead and keeps it current.
- See at a glance which leads you should call first.
Use cases
Installation company wanting to follow up urgent requests first.
B2B seller passing the warmest leads to sales.
Car dealership distinguishing serious buyers from browsers.
Course provider giving hesitant prospects a targeted nudge.
Benefits
- Your time to the leads who really want to buy.
- Fewer opportunities lost due to unclear priorities.
- The score stays automatically up to date with new behaviour.
- More sales from the same stream of leads.
Frequently asked questions
What determines a lead's score?
Based on behaviour and data that you consider important, such as requesting a quote, opening e-mails or viewing certain pages. You determine what counts heavily.
Do I have to keep track of the scores myself?
No. The score is automatically calculated and updated as soon as a lead does something, so you always have a current picture.
Can I link this to my follow-up?
Yes. You can have high-scoring leads followed up automatically or send them to your sales process, so you can act quickly.
Also within Marketing
Deploy Lead Scoring for your business?
Slimbot sets everything up for you. Start for free or request a tailored demo.