Slimbot
MarketingWhat is A-B Testing?
With A/B testing you compare two versions of, for example, an e-mail, page or button to see which performs best. This way you base decisions on real results instead of gut feeling and get more out of your marketing.
How does it work?
- Choose what you want to test, such as a subject line or button text.
- Create two variants, or let the AI suggest an alternative.
- The AI splits your audience and measures which variant performs better.
- Choose the winner and roll it out widely.
Use cases
Webshop testing two subject lines for a promotional e-mail.
Service provider comparing two versions of a landing page.
Restaurant testing which offer gets clicked most.
B2B company testing two button texts in a campaign.
Benefits
- Decisions based on figures, not on feeling.
- Small adjustments can make a big difference in results.
- The AI handles the distribution and measurement for you.
- You keep improving your marketing step by step.
Frequently asked questions
What can I test?
Including e-mail subject lines, copy, buttons and landing pages. You test two variants against each other to see what works better.
How do I know which variant wins?
The tool measures which variant scores best on your goal, for example more opens or clicks, and declares the winner.
Do I need many visitors to be able to test?
The more contacts or visitors, the more reliable the result. Even with smaller numbers you get a direction, but do give a test enough time to form a fair picture.
Also within Marketing
Use A-B Testing for your business?
Slimbot sets everything up for you. Start for free or request a tailored demo.