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Training your bot on your own services and frequently asked questions

From an empty assistant to a digital colleague who knows your services, service area and working methods — and knows when to refer.

Training your bot on your own services and frequently asked questions

Train bot with your own services
FAQ and persona in Slimbot.

An assistant is not clever because it uses AI, but because it knows what your business does. Without training it gives general answers that anyone could have given; with good training it answers questions as your best team member would. This chapter describes how you build that training, how you write answers that actually work and how you prevent things being promised that you cannot deliver.

What training actually involves

Training isn't programming. You record knowledge in pieces that the assistant can use: question-answer pairs, descriptions of your services, your service area, your working method and the boundaries of what may be said. The assistant combines that knowledge with the customer's question and formulates an answer in your tone. What isn't in your training, he shouldn't invent — for that, you record an explicit rule that refers to a team member.

In practice, the training consists of three layers:

Where you get the material from

The best source is your own conversation history. Scroll back two to four weeks in your WhatsApp and mailbox and note down the questions verbatim. Supplement with:

Twenty well-written question-answer pairs from real conversations perform better than two hundred made-up variants. Quality over volume – and expand based on what goes wrong in practice.

Step-by-step guide

  1. First record the facts. Company name, services, service area, opening hours, contact options and what you don't do. This prevents most mistakes in one go.
  2. Open the training page in the dashboard. See Chatbot & website widget for where to find this.
  3. Enter your question-answer pairs per category. Work through category by category: services, price and quote, planning, service area, guarantee and aftercare, invoicing.
  4. Add two or three phrasings per question. Customers write 'what does it cost', 'price indication?' and 'can you make a quote' — all the same question.
  5. Write the behaviour rules. How does the assistant introduce itself, what does it do when in doubt, which topics always go to a human.
  6. Set the tone. Formal or informal, short or detailed. Keep this consistent with your website.
  7. Test in the preview window. Ask each question again in different words. What you don't find clear yourself won't be clear to your customer either.
  8. Go live on one channel and monitor for a week. Every answer you'd like to adjust, you add or refine directly.
  9. Schedule a regular maintenance moment. Once a quarter, go through the training: are prices, services, opening hours and service area still correct?

How to write a good answer

A useful answer meets four requirements:

Avoid absolute promises you cannot always keep. 'We always come within 24 hours' becomes a complaint the first busy week. 'We usually schedule within a few working days; let me see what's possible' is more honest and causes less hassle.

Setting boundaries: what the assistant stays silent about

This is the part most often skipped and most frequently needed. Explicitly state that the assistant does not make statements about:

For each of these topics, set one standard response that politely refers to a team member. That way you can be sure nothing is promised that you can't deliver.

Checklist

Common mistakes

Frequently asked questions

How many questions do I need to enter as a minimum?

Start with the twenty questions you receive weekly, spread across your main categories. In practice, this covers the majority of incoming traffic. Then expand based on conversations where the assistant couldn't help — that's more effective than thinking up hundreds of variations in advance.

Can the assistant learn from my website?

Your website is a useful starting source for facts such as services, service area and contact details. However, bear in mind that marketing copy often contains little concrete information. Therefore, always check what has been taken over and supplement with real question-answer pairs.

What happens to a question that hasn't been trained?

Then the assistant should indicate that it is not certain and transfer the conversation to a team member. You define that behaviour yourself in the rules. Without that rule, there is a chance of a plausible-sounding but incorrect answer.

Should I put prices in the training?

That's your choice. If you have fixed rates or clear starting prices, it saves a lot of back-and-forth. If you work with bespoke solutions, have the assistant not mention amounts but collect the details for a quote. Only put prices in the training that you also maintain.

How often should I update the training?

Schedule at least one quarterly review of opening hours, services, rates and service area. Also update immediately whenever something changes or whenever you see an answer in the inbox that could be better. The latter usually takes just a few minutes per week.

Does the same training apply to WhatsApp, website, e-mail and phone?

Yes, the knowledge is shared: what you record once, the assistant uses across all channels. You can vary the length and tone of answers per channel — shorter on the phone than in an e-mail.